“Beary Merry Christmas – Where Holiday Dreams Come to Life for All Ages!”
Welcome to Beary Merry Christmas, where families, friends, and neighbors come together to celebrate the wonder of the season in historic Downtown New Bern! ✨
From Santa’s grand arrival and the glow of our community Christmas tree to twinkling storefronts and magical downtown moments, Beary Merry Christmas brings joy to every corner of our charming waterfront city.
This year, we invite you to slow down, savor the sparkle, and make memories that will last a lifetime.
Featured Events
Santa’s Arrival & Tree Lighting - Friday, November 28, 2025
Kick off the holiday season in the most magical way! Watch as Santa makes his grand entrance to Downtown New Bern and helps light our breathtaking community Christmas tree. Gather with friends, sing along to carols, and feel the joy as we officially welcome another season of Beary Merry magic.
Santa’s House
Santa has made himself right at home in Downtown New Bern! Step inside his cozy Christmas cottage, twinkling with lights and festive charm. Capture the wonder with keepsake photos and share in the excitement as Santa listens to wishes and spreads cheer to children and the young at heart.
Live Window Displays - Presented by Swiss Bear, Inc.
Friday, December 12, 2025
One of Downtown New Bern’s most beloved holiday traditions returns! Stroll through the streets as shop windows come to life with creative, hand-crafted displays that celebrate the magic of Christmas. Sip hot cocoa, enjoy delicious bites from local food trucks, and take in the glow of a downtown transformed into a living snow globe.
Cozy Midweek Magic Nights – No Line, Same Santa Smiles!
Every Wednesday in December | 4–7 PM
Take a break from the weekend bustle and enjoy a calm, heartwarming evening with Santa! Families can experience the magic of the holidays in a relaxed setting — share wish lists, snap photos, and stroll through downtown aglow with festive lights.
It’s midweek magic made merry — peaceful, personal, and perfectly Beary Merry.
Experience the Wonder All Season Long
Beary Merry Christmas is more than an event — it’s a tradition of togetherness, twinkling lights, and joyful memories. Explore downtown, shop local, and join us as we celebrate the most wonderful time of the year.
Because nothing shines brighter than Christmas in Downtown New Bern.
Celebrate the Magic of Downtown
From the glow of twinkling lights to the sound of carolers in the streets, Downtown New Bern is alive with holiday spirit. Wander, shop, and savor the sights, smells, and smiles that make this season truly special.
Whether it’s your first visit or a cherished family tradition, Beary Merry Christmas is where memories are made, laughter fills the air, and the magic of the season shines brightest.
Beary Merry Events is a working partnership between the City of New Bern and local businesses and volunteers.
